Podcasting: The Wild West of Content Creation
Podcasting has absolutely exploded. It’s like the gold rush, but instead of panning for gold, people are mining for downloads, sponsorships, and brand recognition. And much like the gold rush, some folks strike it rich, while others end up with a whole lot of enthusiasm and not much else.
There are all kinds of podcasters out there. Some do it as a passion project—because talking into a mic brings them joy, and they don’t care about the numbers. Others are in it for the clout, hoping to rack up enough listeners to attract paid sponsors. And then there are the strategic business minds, using their podcast to build a personal brand and churn out content for social media. Here’s the thing: all of these are valid. If you’re having fun and genuinely enjoy the process, then the download numbers don’t really matter.
And speaking of numbers, let’s clear up a common misconception. A podcast download is NOT the same as a view on TikTok or YouTube Shorts. It’s apples and oranges (or maybe more like apples and those weird decorative gourds no one actually eats). This article here breaks it down perfectly—podcast numbers look smaller, but they carry more weight because listeners are actively tuning in for longer periods. A TikTok might get a quick tap, but a podcast holds attention.
Want to Use Podcasting to Grow Your Coaching Business? Here’s How.
If you’re thinking about launching a podcast to expand your coaching business, let’s get strategic. Here are four key things to consider:
- Name It Right – Your podcast name should align with your brand. It needs to be clear, easy to remember, and ideally, lead people back to your website or offer. If someone sees your podcast title, they should instantly get what you’re about. If they have to think too hard, you’ve already lost them.
- Get Support, But Don’t Drown in Opinions – It’s great to have support, but be wary of outsourcing decisions to too many people or going down the dreaded Google rabbit hole. Too many opinions can leave you paralyzed, and no one needs another half-finished project sitting in their drafts. Get advice from a trusted source, but don’t let the noise derail you.
- Know When to DIY vs. Delegate – If you love tech and can easily handle recording and editing, go for it! But if you find yourself spending hours tweaking audio levels and cursing software updates, consider bringing in a pro. Your time is money, and if you’re spending more time troubleshooting than actually recording, that’s a problem.
- Want a Head Start? Check Out The Transformation Network – If you want to hit the ground running, The Transformation Network is a fantastic all-in-one platform that takes care of the heavy lifting. From production to promotion, they handle it all so you can focus on what you do best—delivering value and connecting with your audience. Instead of worrying about editing software, distribution channels, and promotional strategies, you can just show up and shine. www.thetransformationnetwork.com
Final Thoughts
Podcasting should be enjoyable. Whether you’re doing it for fun, brand building, or financial gain, the most important thing is to stay consistent and make it something you actually like doing. When you’re having fun, your audience can feel it—and that’s what keeps them coming back.
So grab a mic, hit record, and get your voice out there. Who knows? Your next episode might be exactly what someone needs to hear today.
